I’m Sam Kittrell.

Raised on the East Coast but currently in sunny Southern California, I’ve been practicing design in for over eight years with roots in surf culture. Much of my early work stemmed from things I already loved: surfing, coffee, frozen yogurt, to name a few. You’ll see the influence today, but now my scope is much wider.

I build brands people love, handcrafting design systems for homegrown businesses. My passion is to create work that is fully original and noticeably hand-made, and that allows businesses to be loved by their clients as much as their owners.